I'm a bit of a social media junkie. I love to "like" posts on Facebook, I keep up to date on Instagram and I enjoy following my favourite shows on Twitter. And yes, I multiscreen all the time!
I know however, that not everyone is comfortable with the age of online, social interaction. Some of you will use Linkedin - only because it is good business practice, and you will never, ever, not in a million years, use Facebook or Twitter or #godforbidit use a #hashtag!
All that aside, a good starting point for a social media novice, is Facebook. In our neck of the woods, Facebook is the primary social media platform. In fact, *Facebook attracts approximately 7 times the engagement that Twitter does. Wow! The value for a business from building a good Facebook page is worth it. Social media interactions not only can help build your brand for little or no cost, it helps in the formation of relationships with people and with that often, a sense of trust. It might be true that not all of your interactors are potential customers, but their friends might be. And this is the beauty of social reach.
A client of ours has a small business as a midwife. She doesn't have a requirement for a fancy website or even Yellow Pages advertising.
What she has done is to create an engaging Facebook page where she shares her testimonial video (see below) on a regular basis and asks her followers to do the same. She receives further testimonials and recommendations, she entertains her followers with funny posts and pictures that she has come across, and pos