So you’ve taken the first step, invested some money and had a video produced for the good of your business and organisation. You know that it is a valuable investment, lasting the test of time and useable across many platforms. The question remains though…. how can I get people to watch my video?
We have seen many organisations have excellent videos made. They have a clear message or story, they are engaging and informative, and should be an incredibly effective advertising tool. However, having a video without people watching it is the same as having a fancy flyer and keeping it in the cupboard. For it to be effective, it needs to be seen.
We’ve compiled a list to help get that video out there, to ensure it is doing the job it was created for: to communicate your message, your brand and to be an effective advertising tool.
"To get a video seen and heard is low cost, simple and effective.
Win, win, win!"
#1 Embed your video on the Home Page of your website. Google owns Youtube and Google loves home page videos!
#2 Use online advertising. Facebook and Youtube advertising may be a lot cheaper than you think. Use your video as the ad. Even promoting your post on Facebook for a small amount may mean an extra 2000 people view your post.
#3 Send out marketing emails and use the word “video” in the subject line. Open rates are proven to increase dramatically.