A New Perspective on Time

July 23, 2015

Time. It’s always something that we are trying to make the most of. It’s always fleeting, disappearing into history, never to be re-grasped.


The last few months have been very busy for us both in terms of Bullseye Productions NZ and personally. The time pressures of travel, conferences, school holidays and the normal workload  have meant that some things have had to go on the backburner. It’s not so easy to write a blog or do the accounts when the kids are around with their friends making lots of noise and wanting MORE food every other minute. That’s the reality of life!


In amongst all of this craziness though, we have managed to pick up a real gem about time management.


Last week we were at the Arise National Leadership Conference in Wellington. There were many inspirational speakers but for me, one of the pieces of gold came out of one of the smaller elective sessions. Brent Cameron from Christchurch was the speaker and he shared the theory of the Time Management Quadrant (that we’ve heard before in Stephen Covey’s 7 Habits of Highly Effective People).



I think (rightly or wrongly) that most people in business are familiar with this matrix. It’s about focusing on the important things and using your time where it matters the most using the factors of Urgency vs Importance. Obviously the non urgent, important things are where we should be operating from as business owners and we shouldn’t waste our time on the non important, non urgent matters.


Usually when I have heard this speech I have heard that the non urgent, important quadrant includes such things as direction, relationship building, long term planning. Marketing, blogs and new learning also fall into this category. All of this is absolutely true.